| An efficient infrastructure is needed to channel visitors and residents into car parks. Working with a parking operator who has the expertise and experience to coordinate with multiple project developers is a huge plus.
Public space for parking is at a premium. Nobody wants to see streets and squares chock-a-block with parked cars. And with mobility and liveability considerations high on the public agenda, planning efficient and sufficient parking capacity in purpose-built parking facilities (PFs) is paramount.
All players in the mobility chain:
Q-Park's BI platform is updated with data at 15 minute intervals. Having this level of detail in dashboards allows us to:
This image is the heat map for a parking facility serving a train station. We see that the facility begins to fill up on Mondays to Fridays from 6 am and slowly empties to about one-third occupancy in the evening. Because the majority of customers travel to work by train, utilisation in the weekend drops.
Its line graphs shows duration of stay. Data can be aggregated over different time periods - providing short- and long-term perspectives. It shows there is ample parking capacity at weekends should an event be organised near this facility.
This is a heat map for a shopping area car park where occupancy rates peak on Saturday and shops are not open on Sunday. Its corresponding line graph shows that some entering the car park on Saturday also enjoy a leisure evening around this location.
In addition to occupancy rates and duration of stay, season ticket customer profiles can be distinguished from short-term parkers, and average versus peak occupancy performances over time are available.
Q-Park’s BI platform is more than a series of tools and graphs. It is an organic system in which professionals from different disciplines interact to add value for marketing, sales, commercial partners, project developers, municipalities and landlords.
Q-Park’s new end-to-end data management and analytics dashboards bring together data from many sources. Professionals throughout the business can query the system to gain new insights.
Q-Park and its partners now have a greater understanding of parking facility performance and customer behaviour. Using these insights, they can boost inner city area developments, streamline and redesign business processes, energise liveability concepts, discover new revenue flows, and balance risk with return.
Having BI turning data into information enables us to identify new opportunities and implement effective strategies for smart cities and landlords. These data-driven insights create a competitive advantage and offer long-term stability for the public and private sectors.
Q-Park's BI platform combines internal and external data to provide a complete picture creating insights that would otherwise not be derived from any of the data sets alone.
Q-Park’s next innovation will be to integrate augmented analytics with its BI platform. This crucial innovation will expand the expertise we share with our partners and will improve effectiveness by allowing every contributor to learn, adapt to and outthink the needs of the market, quickly and where smarter decisions are most needed.